If you live in NYC, you might have recently seen our friend and model, Gregory, looming huge over Times Square, sporting, of course, his Cobra pants in full glory.

What you may not know is that Gregory is a local (Taos, New Mexico) auto mechanic, martial arts teacher, and arial yogi. We’re really proud to have him sporting our yoga pants in high style in such an incredibly prominent locale.

This is the but first of a few times that our new yoga clothes for guys will be featured on the Reuters electronic billboard. If you ever catch it in person, let us know!

Seriously big fun.